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Embrace pure, clean, and natural above everything else. Free of formulas the harm our hair and the environment, Aluram has distilled haircare to its most simple and beautiful form. From the first ingredient to the last, devotion to a modern, clean, and plant-driven approach allows meaningful "beauty beyond compromise."

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Design is as much an art as it is a science. A complex yet subtle process and it is the driving force behind everything that we do. From behind the chair to your at-home beauty routine, our products are designed to nurture confidence and authenticity.


ME stands for every single one of you. Each person has their own unique haircare needs and their own definition of beauty.

We design the product, you design the

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